Frase streamlines content workflows—covering research, outlining, drafting, and optimization—using data-driven insights to improve search and generative engine performance. Users begin with keyword-based SERP analysis and quickly build content briefs and structured outlines. The AI-powered editor helps draft and enhance content, while Topic and GEO scores act as blueprints for search optimization. The platform supports rich features such as brand voice settings, content scoring, content opportunity alerts, integration with Google Search Console, and Frase Answers—a chatbot for leveraging site content. All of this is available via a clean web interface, enabling marketers, SEO specialists, agencies, and in-house teams to create high-ranking, optimized content efficiently.